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Fitpack
UI/UX Case study
Design brief: The Personal Trainers industry has experienced steady growth, fueled by rising demand for weight-loss services and greater interest in customized workout regimes. Rising disposable income over the next five years will enable a greater share of consumers to spend on higher-priced personal training sessions. Moreover, the percentage of Americans who are overweight or obese is expected to increase over the five years to 2024, fostering greater demand for industry services. Design a product that allows gym trainers to create a workout plan for their clients.
ROLE
Research, UX/UI Brand identity design
TASK
Digital solution for fitness Enthusiasts
Duration
2 Weeks
TOOLS
Figma, Adobe illustrator,Photoshop
Problem Statment
Covid-19 poses unique challenges for people struggling with weight loss. Indeed during this period, the lifestyle was deeply modified: Diet, Physical activity as well as sleep behaviors. People are gaining weight at an astonishing rate. These people have raised concerns about the safety issues to exercise at the gym. Several of them prefer to work out at home but struggle with motivation and dieting. They need a smooth experience with the personal trainer regarding their daily workout and diet.
Solution
A Health and workout monitoring app that takes care of all the client needs and let the personal trainer creates a suitable workout plan. It should further give the user a sense of freedom while interacting with the device to choose dietary plans and to make notes on their progress. It should assist the user with daily motivation and workout reminder.
Understand brief and strategy
Research & analysis
Ideate
Prototype
Branding
Target Audience
Age between 18-40
In college students or people with full time jobs
Exercises 3-4 times a
week
Constantly use different
digital apps
People who wants to reduce
or gain weight/ Muscles
Health-conscious
and prefer staying home
Prefers personal training
and needs guidance
Business opportunities
Understand your potential
customer & track performance
Boost conversion and sales
Location isn’t important anymore
-Customers from anywhere
Savings in rent expense
Lead the market in fitness
app field
Implementing social feature
Branding in marathon events
Insights
12 Interviews
Workout followed usually
from Internet sources
Lazy enough to get up from
bed and go to the gym
Wants a buddy to motivate
consistently
With unique metabolism, size, and habits. Everyone wants a personalized workout plan
Wants to be fit & healthy
to perform better at workplace
Journey mapping
John dane/ Gym trainer
Information architecture
Fitpack
A digital product that allows gym trainers to create a workout plan for their clients. An app designed to improve wellness by allowing us to track health and fitness achievements from anywhere. It offers guidance on how to perform specific workouts & diets for the fitness professional.
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